That is why we chose a holistic approach for the Deloitte study on future scenarios for the TV and video industry by 2030 and look beyond the customary planning horizon of three to five years with the help of scenario design. The swiftly changing market landscape and ongoing diversification make it difficult to make long-term predictions about the future. The future of the television and video industryĪll these factors are already having an effect on the market, but what will the future of TV and video look like in a few years' time? Will global platform giants such as Netflix, Amazon, Apple, and Google dominate the market? Or will the TV and video industry develop into a diverse ecosystem shaped by cooperation, in which traditional providers also have a role to play? Who has access to the customer and who can make best use of monetization possibilities? At the same time, broadcasters and media companies are launching their own on-demand offerings and global content producers are setting up their own streaming services.Īlso, on-demand video has radically changed consumer behavior: consumers increasingly expect relevant and attractive TV and video content that can be accessed anytime, anywhere, and in the format that best suits their immediate needs. ![]() ![]() Traditional media concepts are a thing of the past, the entire industry is undergoing fundamental change: streaming services are no longer just platforms for the consumption of films and TV programs, now they are investing in the production and licensing of globally successful own content – and are thus in direct competition with the traditional TV and video industry. VoD and digital platforms as game changers Telecommunications, Media & Entertainment ![]() Infrastructure, Transport & Regional Government
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